![]() ![]() ![]() Last year around the time that ZombiU was released the most high-profile example of this kind of marketing hit the mobile devices – the ZombiU app, a free download, allowed people to turn themselves into zombies and post the results up to Twitter, and even record emergency messages at throw them up to YouTube. What’s a companion app? One that is released onto the iOS or Android stores to coincide with the release of a major console game. Over the last few months we have seen developers and publishers really clue in to the marketing value of companion applications. ![]()
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